L’Oréal Brandstorm 2020

06/25/2020 02:47 p.m.

This year's theme for L’Oréal Brandstorm 2020 is to build a plastic-less future in the beauty industry. I tuned into the L’Oréal Brandstorm 2020 finals live stream. I was so happy when I heard Nicolas Hieronimus, the Deputy Chief Executive Officer, in charge of Divisions say that leaders like L’Oréal have a part to play to transform the world. Beauty is able to transform the world and it has to start somewhere. 

It was extremely exciting to hear from all the finalists share their ideas and their visions of a plastic-less future for L’Oréal. Using new and advanced technology to reduce L’Oréal usage of plastic and to effectively tackle other issues such as the massive waste production of orange peels from orange juice companies. Alternative resources are used and sourced to replace the use of plastic such as biodegradable carbon boxes, rice paper sachets, brown algae and seaweed.

Listening to them really got me thinking about all the unchartered waters and unexplored territories that are out there. Suddenly, being crazy doesn't seem that crazy anymore. In fact, being crazy is the new norm. Sustainability is receiving a lot of attention and I love how times are changing. If I were to imagine more and more leaders choosing to prioritise sustainability, diversity and ethics, the world will be really changing things up for good. 

I am hopeful for the future. And I am glad that I am hopeful. 

Cheers to hope, peace and love.